Brain Science and Web Design – How it Connects?


Some of the web design tips are getting supported by the size of the brain. The research into the brain reveals the actual tendencies. These tendencies help in translating into tips to design websites. The specific parts of brain help in relating to specific marketing methods.

As we know our brain got divided into four sections, they are,

  1. Frontal Lobe
  2. Temporal Lobe
  3. Occipital Lobe
  4. Amygdala

Each of these four parts of the brain has its connection to web design. Here are certain tips which are connected to brain science and also web designing.

  1. The Frontal Lobe:

The frontal lobe of the brain is getting associated with the executive functions such as motivation, planning, attention and also short-term memory. It views options and the outcomes of actions.

Here are tips for web designing which are also connected to the Frontal Lobe

  • The ‘main content position effect’ and list order

When you are ordering your navigation, you will need to put the important stuff both in the beginning and at the end. The attention of the readers is mostly the lowest in the middle content. As the viewers scan the page, only the starting and the ending of a web page are likely to stay in a viewer’s memory.

  • Marketing a dislike to losses

Humans aren’t efficient in calculating effective costs or even the benefits. They mostly tend to overvalue the losses and undervalue the gains. In short, it can get said that losses are more painful than the pleasure of gains. This dislike to losses can be beneficial to web designers and copywriters.

Below are few tips which can help to write on copy with loss aversion,

–    By not using either the product or service, the costs must get emphasized.

–    You can create urgencies with limited time offers by making the product a scarce item.

–    You need to emphasize on immediate gains.

– The Herd behavior

People tend to do what the other people do, you know like copy cats. So, you need to prove that other people have selected ‘You’ and choosing ‘Yourself’ has been the best choice for the people. So for proof for you got chosen has to be from a. Reviews and testimonies from consumers b. Social media widgets with the size of followers c. Endorsements from needed influencers.

  1. The Temporal Lobe

  The Temporal Lobe plays a key role in the language comprehension. Here is where the language and also the meaning are getting processed.

  • Choice of word and being able to read

The labels in the navigation must be straightforward for the viewers to understand. Use words that are common so that it can be easily understandable and what is expectable from the viewers.

You also need to avoid very long sentences, and it is better that you don’t use jargons as viewers are of different kinds. It is better to avoid long sentences and fancy words as it will tend to make the temporal lobe work harder which isn’t good.

  1. Occipital Lobe

This part is the visual processor of the brain where it handles spatial, color and motion perception.

  • Colors and the ‘Von Restorff Effect.’

A German scientist Hedwig Von Restorff discovered that when a person is getting provided with a list of more than ten items, then he remembers these items if they are the color different from the other items as the Occipital Lobe is very much sensitive to the visual differences.

So you need to pick colors for all of your links, buttons and also rollover effects. You need to make a color that is distinct from the brand color which got used throughout the design. You need to use these action colors to no place else but to only the clickable items.

  1. Amygdala

This section of the brain helps in the formation and also the storage of emotional memories.

  • Catchy Headlines and topics

Headlines are not the first thing which gets seen on a page, but they get looked upon more than anything. These headlines quickly spark emotions and also it’s proved that emotional headlines get shared more. The three emotions shared the most are anxiety, anger, and inspiration.

According to one of the Web Design Cambridge experts, as web marketing is an art to market, it is also a science. The usage of brain science into web designing is a unique concept which can do wonders.